Welcome!

Whether you’ve just finished your book, or you’re a hopeful writer, yearning to tell a story, I’m here to help you on the next stage of your journey.

I’m a story coach who works one-on-one with authors to get their books started (and finished). Together we create an accountability system as well as hands on editing to make sure you stay on the right track.

I also do developmental edits and specialize in Young Adult, Middle Grade, Romance, Fantasy, Paranormal and Women’s Fiction. I also work on transformation non-fiction projects.

My name’s Amanda Ashby and I’m an award winning author, book coach and developmental editor. I’ve sold nineteen books, including nine to Penguin/Random House (US).

My debut book was nominated for a Romantic Times Reviewers Choice award, and my first young adult book was listed by the New York Public Libraryʼs Stuff for the Teen Age.

I write across multiple genres and have over thirteen years industry experience. I also teach craft workshops and in my spare time I sit around doing not much. It’s an art form that’s taken me many years to perfect!

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Recommended Services

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What my clients are saying:

I wanted to thank you for your help, encouragement and good advice, you really made me feel like a writer, and I am already working on my next novel

Anouchka Laboone , France, author

“Amanda is an incredible editor. She has a brilliant understanding of story structure and how to take characters to the next level. Her edits are insightful, honest and thoughtful. She has edited a number of books for me and I am now a much stronger writer. In all my dealings with Amanda, she has been professional, prompt and conscientious. I unreservedly recommend her editing services.”

Sara Hantz, author. www.sarahantz.com

“I’ve been fortunate enough to work with Amanda on many of my published romance novels, and I can’t imagine sending a book into the world without her! She has an almost uncanny ability to *see* the heart of the book, no matter how deeply I’ve unintentionally buried it! I highly recommend Amanda’s editorial services to any author who wants to take their writing to the next level.”

Christina Phillips, author. www.christinaphillips.com

“There are so many doubts that arise in an unpublished author’s mind, and I seemed to have them all! The mentorship and encouragement I received has been invaluable in tackling those limiting beliefs and set me on a path to believe in myself as a writer. With Amanda’s knowledge of the industry and craft, I feel confident in taking the next steps towards becoming a published author.  I highly recommend working with Amanda if you are serious about writing and wanting to take it to the next level! ”

Sarah Zonneveld , Napier, author and stylist

“Trying to be a productive author whilst taking studies at university is a little hard to time manage. With Amanda’s wonderful help we were able to work out an effective strategy that keeps me writing in small bites. It has been an honest blessing as it has helped me stay in my story and my universe particularly when I have dry periods of no writing. I can’t thank Amanda enough for all her writing wisdom. She’s so much fun to work with. Definitely worth it. Love you Amanda!”

Efthalia Pegios, Sydney, author. www.efthaliaauthor.com

“I attended one of Amanda’s writing workshops and felt an immediate connection to her genuine nature (and those delicious brownies!).  I found her structured teaching style very relevant and helpful as I began my first manuscript, and she easily drew upon her vast knowledge of genre and character / plot development techniques to help each writer with their personal project.  The attention she gave each writer showed me she valued each of our stories and genuinely wanted to help them shine.  Her passion for storytelling and great sense of humour shone through, and her approach to the craft has inspired me to better understand my ‘voice’.  I cannot thank her enough for her ongoing encouragement and belief in my project.  I am no longer someone with a secret writing hobby, I am a writer!”

Sarah Myles, Napier, author

“It was so lovely to “see” you today!! You are honestly the best life coach ever. Seriously, I think everyone needs an Amanda in their life!!”

Amy Hart, Auckland, author

“Thank you for the gift of knowledge that you so generously shared. You have given me a confidence to write and I hardly slept that night from excitement. Yes, I have found my book, and yes, I cannot say no to the challenge. I wish you all the best.

Priscilla Gibson, Napier

“I was lucky enough to be coached by you, and you made such an impact on me. Through your incredible and intuitive questioning, you showed me how easily I see the good and beauty in the all people, but also challenged my thinking, which has triggered a change process. You have such a strong energy of support and acceptance, like everything I said was important and worth listening to. You made me feel worthy and special.”

Kirsty Fraser, Wellington